Brand Identity for Business Owners in Amman, Jordan
Bear.Co, a company in Amman run by Mohammad Riyal, offers a brand identity package for business owners in Jordan, and the same package for businesses in the UAE and Saudi Arabia. The work starts with a positioning sentence written with you in Arabic and English. The logo, the identity system, the applications and the guidelines all follow from it.
What is in the brand identity package?
Brand strategy
The positioning sentence, the audience and the tone, written with you in Arabic and English before any design starts.
Identity system
The logo, the colour system, the type and the photography rules, with the files in every format.
Applications and guidelines
The identity applied to what your business uses every day, and one document so every post, print and page stays the same.
Who builds a brand identity for a business in Amman?
Bear.Co offers the brand identity package from Amman, Jordan. It is made for the owner of a business whose name now shows in more than one place: the sign, the menu or the list of services, the website, the map listing, the social accounts. When each of those was made at a different time by a different hand, one business looks like several. The package puts one system in their place.
It suits a business about to open, where the name, the sign and the page should agree from the first day. It suits a business adding a second branch, where everything printed and posted is about to be made again. And it suits a business whose Arabic and English read like two different companies.
This page is about the identity of a company: its mark and the system around it. For a person's public standing, see Executive Personal Branding.
What does strategy before design mean?
It means the writing comes before the drawing. The first thing produced is one positioning sentence: who the business is for, and what it should be known for. We write it with you, in Arabic and English. Every mark, page and line that comes after it answers that sentence.
Two more rules come with it.
- One system for every surface: the sign, the menu, the social templates, the map listing and your website all follow the same rules, so nothing drifts.
- Built for the owner: files you can use the next day, and a document your staff can follow.
How does the work run, step by step?
In this order. Each stage ends with something you can read or see before the next one starts.
- Discovery and strategy. Working sessions with you, then the positioning sentence, the audience and the tone, written in Arabic and English and agreed with you.
- Identity. The logo, the colour system, the type and the photography rules, shown to you and revised on your response.
- Applications. The identity applied to the surfaces agreed in the scope, such as signage, menus and social templates.
- Guidelines and handover. The files and one guidelines document, handed to you.
What do you need from me?
Very little, and none of it is design knowledge.
- Working sessions with you, so the strategy is written from what you know about your own business.
- The material you already have: the current logo files, your photos, the menu or the list of services.
- A prompt decision after each round, so the work keeps its dates.
How is the time set, and what is put in writing?
The plan is set out in the quotation, stage by stage, in the order above.
Two things are written into the terms of work attached to the quotation: the revision rounds and the delivery date.
Do you work with businesses in the UAE and Saudi Arabia?
Yes. The same package is offered to businesses in the UAE and Saudi Arabia. Bear.Co works from Amman, so the working sessions are held by call, and the handover is the same: the files and the guidelines document.
The strategy names your audience, so the Arabic and the English are written for the market you trade in.
Common questions
How much does the brand identity package cost?
Bear.Co does not publish a price list. The price is set for each business after the first conversation, once the scope is clear. It is then written into a quotation together with that scope, before any work starts, and the decision is yours once you have read it.
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the system around it: the positioning sentence it answers to, the colours, the type, the photography rules, and the guidelines that say how all of them are used, so the business looks and sounds the same wherever its name appears.
Is the identity built in Arabic and English?
Yes. The positioning sentence is written in both languages before any design starts, and the identity is built to work in Arabic and in English, so neither reads as a translation of the other. In Jordan and the Gulf a business name is read in two scripts, and it should stay one name in both.
I already have a logo. Does it have to be replaced?
Not always. The work starts by asking what already works in the mark you have. What works is kept, and what surrounds it is fixed: the type, the colour, the photography rules and the files. The recommendation comes after the positioning sentence, not before it, with its reason written down.
Who will I deal with at Bear.Co?
Bear.Co is run by Mohammad Riyal. He reads every enquiry himself, takes the first conversation with you, and remains directly accountable for the work until the handover. You have one named lead and one direct line, from the first message to the final files.
Start with one conversation
Tell us what the business is, where its name shows today, and what no longer looks right. We talk it through together, and you decide whether it is worth fixing.