Creator intelligence4 min readUpdated 18 Aug 2026

Jordan's creator market in numbers (2026)

Where these numbers come from

Every figure on this page is an aggregate from The Forest Ledger, the creator-intelligence system Bear.Co builds and runs in Amman. As of 18 August 2026 it holds 8,600+ researched profiles across 21 markets. This page reads only the profiles whose primary location is Jordan and reports counts and shares. It publishes no names, no handles and no rates: those stay inside client work.

One caveat matters more than the rest. The Ledger is built for brand work, so it over-represents creators who already do commercial content and under-represents nano accounts. Read the tiers below as "the working market", not a census of every Jordanian with an audience.

How many influencers are there in Jordan?

899 Jordan-located profiles, of which 579 are individual creators. The rest are media outlets (71), brands (38), organisations and profiles we have not yet typed (193). When someone asks "how many influencers are in Jordan", the honest working answer for brand campaigns is a few hundred with commercial-grade audiences, not the tens of thousands that follower-count tools suggest.

What they make: categories

Share of Jordan-based creators carrying each category. A creator can carry more than one, so the column does not sum to 100.

Lifestyle is the default label for a generalist creator, which is why it leads. The commercially sharper signal is the second row: nearly one in four Jordanian creators works in food, which matches what brands brief us for most often in Amman: restaurants, delivery, dairy and snacks. Fashion, entertainment and beauty follow. Music, art and business are small, which is why leaders and artists get counsel rather than lists.

How big their audiences are

Of the 466 Jordan-based creators with a measured Instagram follower count, the median is 184,000. The spread:

Two things follow. First, the Jordanian market is a mid-tier market: seven in ten commercial creators sit between 10,000 and 500,000 followers. Second, "macro" is rarer than the conversation suggests. Only 63 creators cross a million, and several of them are pan-Arab names who happen to be based in Amman, so their audience is not mainly Jordanian. Audience geography, not follower count, decides whether a name fits a Jordan brief.

Who they are: gender and age

Of 524 creators with an apparent-gender read, 55% present as women and 45% as men. Age bands, read from public content and profiles (589 reads):

More than half of the working market is 25 to 34, and a further quarter is 35 to 44. The 18 to 24 band is small in the Ledger, partly because it is under-covered (see the caveat) and partly because commercial content in Jordan skews to creators who have been posting for years.

Where they post

Instagram is the market. Almost every Jordan-based creator we track has an Instagram account, fewer than one in six has a TikTok we track, and roughly one in eight has a YouTube channel. For a brand this means Instagram pricing and formats are the reference, TikTok reach can be large but is less settled, and YouTube integrations are rare and expensive but keep being found for months.

Engagement

For the 118 Jordan-based creators where we hold a measured Instagram engagement rate, the median is 0.7% and the mean 1.5%. The gap between the two is the story: a few accounts pull far above the pack. That is exactly why we read six months of a creator's work before a name reaches a shortlist, and why reach alone is never the recommendation.

What this means if you are briefing in Jordan

• Budget for a mid-tier market: the right shortlist is usually several 50,000 to 400,000 accounts, not one star.
• Ask for audience geography before follower count. A million followers with 30% in Jordan is a smaller Jordan buy than 200,000 with 80%.
• Food, lifestyle and fashion have the deepest benches; niche briefs (business, art, music) need advisory, not a marketplace search.
• Instagram first; treat TikTok as a reach add-on and YouTube as a production decision.

If you want the shortlist behind these numbers, send the brief. We answer with names, reasons and conflicts, privately.

Common questions

Mohammad RiyalFounder, Bear.Co. Seven years in the creator economy, with artist bookings, campaigns and events across the Levant and the Gulf. This page is general guidance, not a quote.